Online Marketing Manager Resume: Job Description, Sample & Guide

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Online Marketing Manager Resume Example
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Online Marketing Manager Resume Example

Are you looking for a standout resume example for an Online Marketing Manager position? Look no further! Our Online Marketing Manager Resume Example article provides a comprehensive guide on how to create a compelling resume that will impress any hiring manager. Whether you are an experienced professional or just starting in the industry, our resume example will help you showcase your skills and experience in the best possible light.

We will cover:

  • How to write a resume, no matter your industry or job title.
  • What to put on a resume to stand out.
  • The top skills employers from every industry want to see.
  • How to build a resume fast with our professional Resume Builder.
  • Why you should use a resume template
Plus, we will provide expert resume writing tips and professional examples to inspire you.

What does an Online Marketing Manager do?

  1. Develop and implement online marketing strategies
  2. Manage and oversee online advertising and promotional campaigns
  3. Analyze and report on website and digital marketing performance
  4. Identify and target specific online customer segments
  5. Work with web developers and designers to optimize website performance
  6. Utilize social media and email marketing to engage with customers
  7. Stay current with industry trends and online marketing best practices

What are some responsibilities of an Online Marketing Manager?

  • Develop and manage the online marketing strategy for the company
  • Coordinate with the advertising and promotion teams to create effective marketing campaigns
  • Monitor and analyze the performance of online marketing efforts
  • Manage the company's website and social media accounts
  • Create and oversee the implementation of email marketing campaigns
  • Stay up-to-date on the latest digital marketing trends and best practices
  • Collaborate with other departments to ensure alignment of marketing efforts with overall business goals
  • Oversee the budget for online marketing activities
  • Manage and supervise a team of marketing professionals
  • Report regularly to senior management on the success of online marketing initiatives

Sample Online Marketing Manager Resume for Inspiration

Personal Details:

  • Name: John Doe
  • Email:
  • Phone: 123-456-7890
  • Address: 123 Main Street, City, State, Zip Code


John Doe is an experienced Online Marketing Manager with a proven track record of implementing successful digital marketing strategies. He is adept at utilizing various online channels to drive brand awareness, increase website traffic, and generate leads. His strong analytical skills, creativity, and ability to effectively communicate with cross-functional teams make him a valuable asset to any organization.

Work Experience:

  • Online Marketing Manager at XYZ Company (2017-present)
    - Developed and executed comprehensive online marketing campaigns, resulting in a 30% increase in website traffic and a 20% rise in lead generation.
    - Managed social media platforms, email marketing, and SEO activities to enhance the company's online presence.
  • Digital Marketing Specialist at ABC Inc. (2014-2017)
    - Led the planning and execution of digital advertising campaigns across various platforms, achieving a 25% increase in customer acquisition.
    - Analyzed marketing data to optimize campaign performance and allocate resources effectively.


  • Bachelor's Degree in Marketing, University of XYZ (2010-2014)
  • Master's Degree in Business Administration, ABC University (2015-2017)


  • Strategic Planning
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Pay-Per-Click (PPC) Advertising
  • Content Marketing
  • Google Analytics


  • Google Ads Certification
  • HubSpot Inbound Marketing Certification


  • English (Native)
  • Spanish (Proficient)

Resume tips for Online Marketing Manager

Creating a perfect, career-launching resume is no easy task. Following general writing rules can help, but it is also smart to get advice tailored to your specific job search. When you’re new to the employment world, you need Online Marketing Manager resume tips.
We collected the best tips from seasoned Online Marketing Manager - Check out their advice to not only make your writing process easier but also increase your chances of creating a resume that piques the interest of prospective employers.

  • Highlight your experience in developing and implementing online marketing strategies.
  • Showcase your proficiency in using various online marketing tools and platforms such as Google AdWords, Facebook Ads, and email marketing software.
  • Emphasize your success in driving website traffic, increasing conversion rates, and maximizing ROI through online marketing campaigns.
  • Demonstrate your strong analytical skills by providing examples of how you have utilized data and metrics to optimize online marketing efforts.
  • Include any certifications or training related to online marketing, such as Google Analytics or HubSpot Inbound Marketing certification.

Online Marketing Manager Resume Summary Examples

An online marketing manager resume summary or objective can help to quickly grab the attention of potential employers and make a strong first impression. By highlighting your key skills, experience, and career goals, it can effectively showcase your qualifications and make it easier for hiring managers to understand what you can bring to the role. This can ultimately increase your chances of landing an interview and securing the job.

For Example:

  • Experienced Online Marketing Manager with a track record of driving traffic and increasing conversions through various digital marketing strategies.
  • Skilled in SEO, PPC, email marketing, and social media advertising with a focus on ROI and lead generation.
  • Proven ability to develop and execute successful online marketing campaigns that align with business objectives.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize online marketing efforts.
  • Excellent communication and leadership skills, able to manage and coordinate cross-functional teams to achieve marketing goals.

Build a Strong Experience Section for Your Online Marketing Manager Resume

The experience section is crucial for an online marketing manager resume because it showcases the candidate's expertise and accomplishments in the field. A strong experience section helps to demonstrate the candidate's ability to drive results, manage campaigns, and implement successful marketing strategies. It also provides evidence of their skills in areas such as SEO, social media, content creation, and data analysis, which are essential for the role of an online marketing manager.

For Example:

  • Developed and executed online marketing campaigns to increase website traffic by 30% in 6 months
  • Managed social media accounts and produced engaging content resulting in a 20% increase in follower base
  • Collaborated with a team of designers and developers to create and optimize online ads with a 15% increase in click-through rate
  • Analyzed key metrics and adjusted marketing strategies to achieve a 25% improvement in conversion rate
  • Utilized search engine optimization techniques resulting in a 40% increase in organic search traffic
  • Researched and identified new online marketing opportunities leading to a 10% increase in online sales
  • Developed and maintained strong relationships with online partners leading to a 20% increase in referral traffic
  • Managed the budget and monitored ad spend to achieve a 15% reduction in cost per acquisition
  • Utilized email marketing campaigns to increase customer engagement and retention by 25%
  • Provided regular reports and analysis on online marketing performance to senior management

Online Marketing Manager resume education example

An Online Marketing Manager typically needs a bachelor's degree in marketing, business, or a related field. They should have a strong understanding of online marketing strategies, social media platforms, and digital advertising techniques. In addition, they may benefit from obtaining certifications in areas such as Google Analytics, SEO, and social media marketing. Continuing education and staying up-to-date with industry trends is also important for this role.

Here is an example of an experience listing suitable for a Online Marketing Manager resume:

  • Bachelor of Science in Marketing, University of XYZ, 2010
  • Certification in Digital Marketing, Online Marketing Institute, 2013
  • Master of Business Administration (MBA), ABC Business School, 2016

Online Marketing Manager Skills for a Resume

It is important to add skills for an Online Marketing Manager resume because it demonstrates the candidate's ability to effectively utilize various digital marketing tools and strategies. These skills showcase the individual's capacity to drive successful online marketing campaigns, track and analyze performance metrics, and stay abreast of industry trends. By including these skills, the candidate highlights their proficiency in leveraging digital platforms to achieve marketing objectives.

Soft Skills:

  1. Communication
  2. Adaptability
  3. Creativity
  4. Teamwork
  5. Time Management
  6. Leadership
  7. Problem Solving
  8. Collaboration
  9. Attention to Detail
  10. Client Relationship Building
Hard Skills:
  1. SEO management
  2. PPC advertising
  3. Data analysis
  4. Email marketing
  5. Social media management
  6. Content creation
  7. Web analytics
  9. Conversion rate optimization
  10. Google Analytics

Common Mistakes to Avoid When Writing an Online Marketing Manager Resume

In this competitive job market, employers receive an average of 180 applications for each open position. To process these resumes, companies often rely on automated applicant tracking systems, which can sift through resumes and eliminate the least qualified applicants. If your resume is among the few that make it past these bots, it must still impress the recruiter or hiring manager. With so many applications coming in, recruiters typically give each resume only 5 seconds of their attention before deciding whether to discard it. Considering this, it's best to avoid including any distracting information on your application that could cause it to be thrown away. To help make sure your resume stands out, review the list below of what you should not include on your job application.

  • Not including a cover letter. A cover letter is a great way to explain why you are the best candidate for the job and why you want the position.
  • Using too much jargon. Hiring managers do not want to read a resume full of technical terms that they do not understand.
  • Omitting important details. Make sure to include your contact information, educational background, job history, and any relevant skills and experiences.
  • Using a generic template. Take the time to customize your resume to the job you are applying for. This will show the employer that you are serious about the position.
  • Spelling and grammar errors. Always double-check your resume for typos, spelling mistakes, and grammar errors.
  • Focusing too much on duties. Make sure to include accomplishments and successes to show the employer that you are a great candidate.
  • Including personal information. Avoid including any personal information such as age, marital status, or religious beliefs.

Key takeaways for a Online Marketing Manager resume

  • Proven track record of developing and executing successful online marketing campaigns
  • Expertise in various digital marketing channels such as social media, email, and content marketing
  • Demonstrated ability to drive website traffic and increase online conversions
  • Experience in utilizing data and analytics to optimize marketing strategies
  • Strong understanding of SEO and SEM best practices
  • Proficient in using marketing automation tools and platforms
  • Ability to manage and prioritize multiple projects and deadlines
  • Excellent communication and team collaboration skills

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