Marketing Copywriter Resume: Job Description, Sample & Guide

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Marketing Copywriter Resume Example
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Marketing Copywriter Resume Example

This article provides a comprehensive guide to writing a resume for a position as a marketing copywriter. It has been written with the intention of providing tips and advice on how to write a successful resume to land the job of your dreams. It includes all the essential information necessary to create a winning resume, such as highlighting your skills, experience, and educational background. The article also provides useful hints and tips on how to make sure your resume stands out from the competition. So, let's get started and get you the job you want!

We will cover:

  • How to write a resume, no matter your industry or job title.
  • What to put on a resume to stand out.
  • The top skills employers from every industry want to see.
  • How to build a resume fast with our professional Resume Builder.
  • Why you should use a resume template
Plus, we will provide expert resume writing tips and professional examples to inspire you.

What does a Marketing Copywriter do?

A marketing copywriter is a professional writer who creates written content for marketing and advertising purposes. This content may include sales copy, website copy, press releases, blog posts, email campaigns, social media content, and more. The goal of a marketing copywriter is to craft compelling copy that will engage and persuade the reader, and ultimately influence their decisions.

We’re about to begin, but first, here are some other Marketing Copywriter related resume examples:

What are some responsibilities of a Marketing Copywriter?

  • Creating content for websites, ads, brochures, emails, and other marketing materials
  • Editing and proofreading written pieces to ensure accuracy and clarity
  • Researching topics related to the company’s product or service offerings
  • Ensuring all content adheres to the company’s brand guidelines and tone of voice
  • Collaborating with marketing, design, and other teams to ensure content meets the company’s needs
  • Identifying and addressing any potential legal issues with content
  • Tracking and analyzing the performance of content across various channels

Sample Marketing Copywriter Resume for Inspiration

Address: Street Name, City, Country
Phone: +1-000-000-0000

Marketing Copywriter with 5+ years of experience in creating, editing and optimizing copy for digital and printed marketing materials. Skilled in using research to develop compelling, customer-focused content. Adept at collaborating with cross-functional teams to ensure marketing goals are met. Excellent problem-solver with strong analytical and communication skills.

Work Experience

  • Copywriter - XYZ, City, Country
    • Developed and edited marketing content for webpages, blogs, press releases, newsletters, and other digital media.
    • Conducted online market research to identify customer needs and develop engaging content.
    • Collaborated with cross-functional teams to ensure customer satisfaction and deliver desired outcomes.
  • Marketing Writer - ABC, City, Country
    • Created and optimized content for digital and printed marketing materials.
    • Developed SEO-friendly content to increase website traffic and rankings.
    • Analyzed customer feedback to identify areas of improvement and implement changes.


  • Bachelor of Arts in Marketing, University Name, City, Country - Year


  • Copywriting
  • Content Optimization
  • Editing
  • SEO
  • Market Research
  • Analytics
  • Communication


  • Certified Copywriter - Institution Name, City, Country - Year


  • English - Native Speaker

Resume tips for Marketing Copywriter

Creating a perfect, career-launching resume is no easy task. Following general writing rules can help, but it is also smart to get advice tailored to your specific job search. When you’re new to the employment world, you need Marketing Copywriter resume tips.
We collected the best tips from seasoned Marketing Copywriter - Check out their advice to not only make your writing process easier but also increase your chances of creating a resume that piques the interest of prospective employers.

  • Highlight your writing experience and skills, such as SEO and content writing.
  • Include examples of successful campaigns and projects.
  • Showcase your ability to work with different teams, such as marketing, design, and analytics.
  • Share any awards or recognitions you’ve received for your writing.
  • Be sure to showcase any knowledge of marketing trends and techniques.

Marketing Copywriter Resume Summary Examples

A resume summary or resume objective is used to give a potential employer a quick overview of your experience and qualifications. It should be tailored to the specific job and include relevant keywords that show you have the skills and qualifications needed to fulfill the job requirements. It should also demonstrate your enthusiasm and motivation to work for the company. A marketing copywriter resume summary or resume objective can help you stand out from other applicants and make a strong first impression.

For Example:

  • Experienced marketing copywriter with 5+ years of experience creating compelling copy for print, digital, and social media campaigns.
  • Highly creative professional with demonstrated success in developing and executing successful branding initiatives.
  • Proven track record of delivering results through innovative campaigns, creative content, and persuasive copy.
  • Adept at developing engaging content with SEO best practices in mind to maximize organic reach.
  • Skilled in creating copy across a wide range of topics and industries, from medical to fashion.

Build a Strong Experience Section for Your Marketing Copywriter Resume

Building a strong experience section for a marketing copywriter resume is essential to demonstrate to potential employers that you have the skills and knowledge necessary to succeed in the role. It will also show them that you have a proven track record of producing successful campaigns. A strong experience section should include details of the campaigns you have worked on, the results achieved, and any awards or recognition you have received for your work. This will demonstrate to employers that you have the ability to create effective, engaging messages that will help drive results.

For Example:

  • Created and implemented successful advertisements and marketing campaigns for well-known clients.
  • Collaborated with creative teams to develop content for multiple digital platforms.
  • Researched and developed engaging copy for websites, email campaigns, and other marketing materials.
  • Proofread and edited copy for accuracy, tone, and style.
  • Successfully increased website traffic and social media engagement.
  • Created copy for various print materials, such as brochures, flyers, and posters.
  • Developed copy for press releases and other external communications.
  • Assisted with the development and implementation of SEO campaigns.
  • Oversaw the development of copy for multiple online platforms.
  • Developed copy for various internal and external communication materials.

Marketing Copywriter resume education example

A marketing copywriter typically needs a bachelor's degree in English, communications, journalism, or a related field. In addition to a degree, many employers look for a portfolio of writing samples and experience in the field before hiring a copywriter. It is also important for a copywriter to have a strong understanding of the target audience and the ability to create content that resonates with them. To stay up to date on the latest marketing trends, it is also helpful for copywriters to take continuing education courses or attend industry-related conferences.

Here is an example of an experience listing suitable for a Marketing Copywriter resume:

  • Bachelor of Arts in English, University of Southern California, Los Angeles, CA
  • Master of Science in Marketing, University of California, Berkeley, CA
  • Certificate in Creative Writing, Santa Monica College, Santa Monica, CA

Marketing Copywriter Skills for a Resume

Adding skills to a Marketing Copywriter Resume is important because it provides potential employers with a quick and easy way to ascertain the level of expertise the applicant has in the field. It is also important to list specific skills related to copywriting, such as SEO optimization, research, editing, proofreading, and the ability to create compelling copy. This allows employers to quickly assess the applicant's qualifications for the position. By listing the skills in a clear and concise manner, it also helps to demonstrate the applicant's commitment to the field of copywriting.

Soft Skills:

  1. Creative Writing
  2. Project Management
  3. Copy Editing
  4. Research Skills
  5. Analytical Thinking
  6. Organizational Skills
  7. Strategic Planning
  8. Team Collaboration
  9. Communication Skills
  10. Time Management
Hard Skills:
  1. Content Writing
  2. SEO Optimization
  3. Advertising Campaigns
  4. Copy Editing
  5. Social Media
  6. Graphic Design
  7. Microsoft Office
  8. Email Marketing
  9. Analytics Tracking
  10. Web Design

Common Mistakes to Avoid When Writing a Marketing Copywriter Resume

In this competitive job market, employers receive an average of 180 applications for each open position. To process these resumes, companies often rely on automated applicant tracking systems, which can sift through resumes and eliminate the least qualified applicants. If your resume is among the few that make it past these bots, it must still impress the recruiter or hiring manager. With so many applications coming in, recruiters typically give each resume only 5 seconds of their attention before deciding whether to discard it. Considering this, it's best to avoid including any distracting information on your application that could cause it to be thrown away. To help make sure your resume stands out, review the list below of what you should not include on your job application.

  • Not including a cover letter. A cover letter is a great way to explain why you are the best candidate for the job and why you want the position.
  • Using too much jargon. Hiring managers do not want to read a resume full of technical terms that they do not understand.
  • Omitting important details. Make sure to include your contact information, educational background, job history, and any relevant skills and experiences.
  • Using a generic template. Take the time to customize your resume to the job you are applying for. This will show the employer that you are serious about the position.
  • Spelling and grammar errors. Always double-check your resume for typos, spelling mistakes, and grammar errors.
  • Focusing too much on duties. Make sure to include accomplishments and successes to show the employer that you are a great candidate.
  • Including personal information. Avoid including any personal information such as age, marital status, or religious beliefs.

Key takeaways for a Marketing Copywriter resume

  • Highlight your writing skills and experience
  • Include relevant keywords
  • Showcase samples of your work
  • Provide details of your areas of expertise
  • Include any special certifications or awards
  • Describe your marketing and copywriting successes
  • Explain any marketing concepts you are familiar with
  • Highlight any relevant software and tools you know
  • Quantify your results to demonstrate your impact

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