Social Media Marketing Manager Resume Example (Free Guide)

Create an Social Media Marketing Manager resume that lands you the interview with our free examples and writing tips. Use and customize our template and land an interview today.

Social Media Marketing Manager Resume Example
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Social Media Marketing Manager Resume Example

Are you looking for a job as a Social Media Marketing Manager? If you're an experienced professional in this field, then you know the importance of having an impressive resume. This article provides a comprehensive example of a Social Media Marketing Manager Resume, which you can use as a template for creating your own. You'll learn about the qualifications, experience, and skills necessary for the role, as well as tips for crafting an effective resume. By the end of this article, you'll be well on your way to landing your dream job.

We will cover:

  • How to write a resume, no matter your industry or job title.
  • What to put on a resume to stand out.
  • The top skills employers from every industry want to see.
  • How to build a resume fast with our professional Resume Builder.
  • What a resume template is, and why you should use it.
Plus, we will provide expert resume writing tips and professional examples to inspire you.

What does a Social Media Marketing Manager do?

A Social Media Marketing Manager is responsible for developing and implementing social media strategies to increase brand awareness, improve marketing efforts, and engage customers. This includes managing social media accounts, creating content, monitoring analytics, and engaging with customers and other stakeholders. A Social Media Marketing Manager may also be responsible for researching new social media trends and analyzing data to measure the success of campaigns.

What are some responsibilities of a Social Media Marketing Manager?

  • Developing social media strategies to increase brand awareness and drive website traffic
  • Managing the company's social media accounts and posting content regularly
  • Monitoring the company's online presence and analysing reach and engagement of content
  • Engaging with customers and responding to questions and feedback
  • Researching and analysing competitor activity on social media
  • Generating reports on social media performance
  • Brainstorming ideas and content for social media campaigns
  • Staying up to date with the latest trends and technologies in social media

Sample Social Media Marketing Manager Resume for Inspiration

Name: John Doe

Address: 123 Street, City, State, Zip

Phone: (123) 456-7890


Summary: John Doe is a Social Media Marketing Manager with 5+ years of experience in developing and executing successful social media campaigns. He has experience in using various social media platforms and tools to create and manage content, engage customers, and generate more leads. He is highly organized and detail-oriented, with a strong understanding of customer experience and branding.

Work Experience:

  • Social Media Marketing Manager, Company XYZ
    June 2017–Present
    • Developed and executed high-performing social media campaigns to increase followers, engagement, and leads.
    • Analyzed customer feedback and identified trends to improve social media campaigns.
    • Created and managed content for various social media platforms.
  • Social Media Coordinator, Company ABC
    October 2015–May 2017
    • Managed and optimized social media accounts for various clients.
    • Developed and implemented strategies to increase followers and engagement.
    • Provided customer service support on social media platforms.


  • Bachelor of Science in Marketing, University of XYZ
    June 2011–May 2015


  • Social Media Management
  • Content Creation
  • Analytics and Reporting
  • Customer Service
  • Branding


  • Certified Social Media Professional, Social Media Institute

Languages: English, Spanish

Resume tips for Social Media Marketing Manager

Creating a perfect, career-launching resume is no easy task. Following general writing rules can help, but it is also smart to get advice tailored to your specific job search. When you’re new to the employment world, you need Social Media Marketing Manager resume tips.
We collected the best tips from seasoned Social Media Marketing Manager - Check out their advice to not only make your writing process easier but also increase your chances of creating a resume that piques the interest of prospective employers.

  • Highlight any experience you have with social media platforms and other marketing tools.
  • Demonstrate your creativity and organizational skills.
  • Showcase the results of your campaigns and how you exceeded goals.
  • Emphasize any specialized certifications you have obtained.
  • Include measurable metrics to illustrate the success of your campaigns.

Social Media Marketing Manager Resume Summary Examples

A social media marketing manager resume summary or resume objective is important because it gives potential employers a snapshot of your qualifications, experience and abilities. It allows them to quickly assess whether you are a good fit for the position and decide whether to read the rest of your resume. It also gives you the opportunity to highlight your strongest points and leave out any irrelevant information that could get you overlooked. Finally, a well-crafted resume summary or objective can help you stand out from other applicants.

For Example:

  • Experienced social media marketing manager with 8 years of experience in developing and executing successful campaigns.
  • Proven track record of increasing brand visibility, engagement, and customer loyalty through targeted social media campaigns.
  • Adept at leveraging analytics and insights to create effective and creative strategies to drive growth.
  • Skilled at managing multiple projects while ensuring a high level of quality and accuracy.
  • Able to quickly assess and adapt to changing market trends and customer needs.

Build a Strong Experience Section for Your Social Media Marketing Manager Resume

Building a strong experience section for a social media marketing manager resume is important for several reasons. First, it highlights your accomplishments and the impact you had on the organization. It also demonstrates your knowledge and skills in the area of social media marketing and your ability to effectively manage campaigns. This section also serves to show the potential employer that you have the experience and qualifications necessary to succeed in the position. Finally, having a strong experience section on your resume helps you stand out from other applicants and gives you an edge in the job market.

For Example:

  • Successfully developed and implemented a comprehensive social media marketing strategy across all major social media platforms.
  • Led a team of 3 social media marketing professionals to manage the company's social media accounts.
  • Grew the company's social media presence by 30% in a six-month period.
  • Developed creative content including videos, infographics, and images to engage followers.
  • Monitored, analyzed, and reported on social media metrics using various analytics tools.
  • Collaborated with other departments to ensure consistency in brand messaging across all channels.
  • Organized and executed social media campaigns to drive brand awareness and engagement.
  • Responded to customer inquiries and complaints in a timely and professional manner.
  • Created a monthly social media calendar to plan and track content.
  • Cultivated relationships with influencers and industry experts to increase brand visibility.

Social Media Marketing Manager resume education example

A Social Media Marketing Manager typically needs a Bachelor's degree in marketing, communications, or a related field. Additionally, knowledge of digital marketing strategies and techniques, including how to use social media for marketing purposes, is essential. Additionally, experience in web design, copywriting, and analytics is beneficial. Familiarity with various software platforms, such as Hootsuite and Adobe Creative Suite, is also beneficial.

Here is an example of an experience listing suitable for a Social Media Marketing Manager resume:

  • B.A. in Marketing, University of California, Los Angeles, CA - June 2014
  • A.A. in Communications, Santa Monica College, Santa Monica, CA - June 2012
  • Certificate in Social Media Marketing, UCLA Extension Program - June 2019

Social Media Marketing Manager Skills for a Resume

It is important to add skills for Social Media Marketing Manager Resume as employers are looking for individuals who are proficient in the technical aspects of social media marketing. Examples of skills to list on a resume include knowledge of digital marketing strategies, experience with various social media platforms, content creation and management, analytics, SEO, and the ability to use various marketing tools. By including the right skills and qualifications, applicants can demonstrate to employers that they are the right fit for the position.

Soft Skills:

  1. Interpersonal Communication
  2. Organizational Skills
  3. Creative Thinking
  4. Time Management
  5. Problem Solving
  6. Strategic Planning
  7. Teamwork
  8. Data Analysis
  9. Writing Skills
  10. Networking
Hard Skills:
  1. Data Analysis
  2. SEO Optimization
  3. Content Creation
  4. Advertising Strategies
  5. Campaign Management
  6. Competitor Analysis
  7. Project Management
  8. Social Media Analytics
  9. Graphic Design
  10. Copywriting

Common Mistakes to Avoid When Writing a Social Media Marketing Manager Resume

In this competitive job market, employers receive an average of 180 applications for each open position. To process these resumes, companies often rely on automated applicant tracking systems, which can sift through resumes and eliminate the least qualified applicants. If your resume is among the few that make it past these bots, it must still impress the recruiter or hiring manager. With so many applications coming in, recruiters typically give each resume only 5 seconds of their attention before deciding whether to discard it. Considering this, it's best to avoid including any distracting information on your application that could cause it to be thrown away. To help make sure your resume stands out, review the list below of what you should not include on your job application.

  • Not including a cover letter. A cover letter is a great way to explain why you are the best candidate for the job and why you want the position.
  • Using too much jargon. Hiring managers do not want to read a resume full of technical terms that they do not understand.
  • Omitting important details. Make sure to include your contact information, educational background, job history, and any relevant skills and experiences.
  • Using a generic template. Take the time to customize your resume to the job you are applying for. This will show the employer that you are serious about the position.
  • Spelling and grammar errors. Always double-check your resume for typos, spelling mistakes, and grammar errors.
  • Focusing too much on duties. Make sure to include accomplishments and successes to show the employer that you are a great candidate.
  • Including personal information. Avoid including any personal information such as age, marital status, or religious beliefs.

Key takeaways for a Social Media Marketing Manager resume

  • Demonstrate knowledge of and experience with best practices in social media marketing.
  • Highlight experience with a variety of social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
  • Mention any experience with paid social media advertising.
  • Highlight any analytics and reporting experience.
  • Demonstrate interpersonal and communication skills.
  • Discuss any experience with content creation and curation.
  • Mention any experience with customer service.
  • Describe any experience with influencer marketing
  • Include any certifications or education related to social media.
  • Mention any team management experience.

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