Public Relations Manager Resume Example (Free Guide)

This article provides a comprehensive example of a public relations (PR) manager resume. It provides an overview of the key components of a successful PR manager resume and how to optimize them for maximum effectiveness. The example resume is created by our expert team of resume writers and offers insights into the best practices for creating an effective PR manager resume. It is the perfect resource for both entry-level and experienced PR professionals looking to showcase their skills and experience.

We will cover:

How to write a resume, no matter your industry or job title.
What to put on a resume to stand out.
The top skills employers from every industry want to see.
How to build a resume fast with our professional Resume Builder.
What a resume template is, and why you should use it.

Plus, we will provide expert resume writing tips and professional examples to inspire you.

What does a Public Relations Manager do?

A public relations manager is responsible for creating and maintaining a positive public image for their organization or client. This includes developing and executing public relations campaigns, crafting press releases, coordinating media interviews, and developing and maintaining relationships with media outlets. They may also be responsible for responding to customer inquiries and complaints, monitoring social media for public sentiment, and managing crisis communication.

We’re about to begin, but first, here are some other Public Relations Manager related resume examples:

What are some responsibilities of a Public Relations Manager?

Developing and executing public relations strategies and campaigns
Managing media relations, such as writing press releases and pitching stories to journalists
Organizing public events and promotional activities
Developing and maintaining relationships with key stakeholders
Creating and managing content for social media platforms
Monitoring media coverage and responding to inquiries
Analyzing data and producing reports on public relations initiatives
Developing and managing budgets

Sample Public Relations Manager Resume for Inspiration

Public Relations Manager

Name: Jane Doe

Address: 111 Main Street, Anytown, ST 11111

Phone: (555) 555-5555

Email: jane.doe@example.com

Summary

Jane Doe has over 10 years of experience leading public relations efforts for large and small companies. She is an excellent communicator and is highly organized, able to handle multiple projects simultaneously. Jane is adept at finding unique ways to shape public opinion, foster relationships with key stakeholders, and develop campaigns that have a positive impact on the organization's reputation.

Work Experience

Public Relations Manager, ABC Corporation, Anytown, ST, 2016 - Present
- Lead public relations efforts for a large organization with multiple stakeholders and target audiences.
- Develop campaigns that shape public opinion, increase brand awareness, and create positive sentiment.
- Manage media relations and handle crisis communications.
Public Relations Specialist, XYZ Company, Anytown, ST, 2013 - 2016
- Developed and implemented public relations strategies, campaigns and activities.
- Managed media relations and outreach.
- Produced press releases, media advisories, and other materials.

Education

Bachelor of Arts in Communications, Anytown University, Anytown, ST, 2013

Skills

Public Relations
Marketing
Media Relations
Crisis Communications
Communications Strategy
Social Media

Certifications

Certified Public Relations Professional (CPRP)

Languages

English (native)

Resume tips for Public Relations Manager

Creating a perfect, career-launching resume is no easy task. Following general writing rules can help, but it is also smart to get advice tailored to your specific job search. When you’re new to the employment world, you need Public Relations Manager resume tips.
We collected the best tips from seasoned Public Relations Manager - Check out their advice to not only make your writing process easier but also increase your chances of creating a resume that piques the interest of prospective employers.

Highlight your experience in developing successful PR strategies that have had a positive impact on a company's reputation.
Demonstrate your expertise in handling media relations and crisis communication.
Showcase your ability to manage multiple projects simultaneously.
Emphasize your success in building relationships with key stakeholders.
Highlight your experience in using digital tools to support PR campaigns.

Public Relations Manager Resume Summary Examples

Public relations managers oversee the public image of their organization, so it is important that they have a well-crafted resume summary or objective. A resume summary or objective should be used to highlight the professional experience, expertise, and accomplishments that are most relevant to the target position. It should also demonstrate the applicant's knowledge of the public relations landscape and the ability to effectively communicate and manage relationships with the public. A well-crafted resume summary or objective can help a public relations manager stand out from the competition and increase their chances of getting the job.

For Example:

Highly experienced and successful Public Relations Manager with 8+ years of experience in media relations, communications, and marketing.
Tenacious PR pro with a proven track record of increasing brand awareness and developing effective marketing strategies.
Results-oriented PR Manager with a solid background in event planning and communications.
Dynamic PR Manager with expertise in media relations, crisis management, and digital campaigns.
Creative PR manager with strong interpersonal and communication skills. Experienced in developing and executing campaigns to drive brand visibility.

Build a Strong Experience Section for Your Public Relations Manager Resume

A strong experience section is critical for a public relations manager resume because it showcases your skills and accomplishments, which is key to getting an interviewer's attention. It also allows you to highlight the achievements you have made in the past, which can be used to demonstrate your potential to potential employers. Additionally, a strong experience section can help you stand out from the competition and make your resume more memorable. Ultimately, this can help you land the job you want.

For Example:

Experience leading strategic communications campaigns in support of corporate objectives.
Developed, implemented and managed media relations and communications plans for multiple clients.
Successfully managed media relations and public relations campaigns during significant and sensitive events.
Developed and implemented communications strategies to build awareness and shape reputation.
Researched, wrote and edited press releases, speeches, articles, op-eds and other materials.
Developed creative tactics to increase media coverage, including pitching stories to reporters.
Coordinated media interviews and speaking engagements for executive team.
Monitored and analyzed media coverage, and prepared competitive intelligence reports.
Managed budgeting, timelines and project deliverables related to media relations and public relations activities.
Cultivated and maintained relationships with reporters, editors, bloggers and other influencers.

Public Relations Manager resume education example

A Public Relations Manager typically needs a bachelor's degree in public relations, journalism, communications, or a related field. They should also have a strong understanding of the media, excellent writing and communication skills, and knowledge of social media platforms. Additionally, knowledge of public relations strategies, tactics, and principles is important.

Here is an example of an experience listing suitable for a Public Relations Manager resume:

Bachelor of Arts in Public Relations from University of Southern California, Los Angeles, CA
Master's of Science in Communications from the University of California, Berkeley, CA
Certified Public Relations Professional (CPRP) from the International Public Relations Association

Public Relations Manager Skills for a Resume

It is important to add skills for Public Relations Manager Resume because it helps to demonstrate the specific skills and experience you possess for the role. Skills such as media relations, crisis management, strategic communications, stakeholder relations, event management and social media management are all essential for PR Managers. Highlighting these skills on your resume will demonstrate to potential employers that you possess the essential skills for the job. Examples are not needed as the employer will be able to ascertain the skills you possess by looking at the job titles and roles you have held in the past.

Soft Skills:

Communication Skills
Organizational Skills
Interpersonal Skills
Time Management
Problem Solving
Leadership
Strategic Thinking
Creative Writing
Research Skills
Network Building

Hard Skills:

Media Relations
Crisis Management
Strategic Planning
Media Monitoring
Content Creation
Event Planning
Social Media
Copywriting
Research Analysis
Budget Management

Common Mistakes to Avoid When Writing a Public Relations Manager Resume

In this competitive job market, employers receive an average of 180 applications for each open position. To process these resumes, companies often rely on automated applicant tracking systems, which can sift through resumes and eliminate the least qualified applicants. If your resume is among the few that make it past these bots, it must still impress the recruiter or hiring manager. With so many applications coming in, recruiters typically give each resume only 5 seconds of their attention before deciding whether to discard it. Considering this, it's best to avoid including any distracting information on your application that could cause it to be thrown away. To help make sure your resume stands out, review the list below of what you should not include on your job application.

Not including a cover letter. A cover letter is a great way to explain why you are the best candidate for the job and why you want the position.
Using too much jargon. Hiring managers do not want to read a resume full of technical terms that they do not understand.
Omitting important details. Make sure to include your contact information, educational background, job history, and any relevant skills and experiences.
Using a generic template. Take the time to customize your resume to the job you are applying for. This will show the employer that you are serious about the position.
Spelling and grammar errors. Always double-check your resume for typos, spelling mistakes, and grammar errors.
Focusing too much on duties. Make sure to include accomplishments and successes to show the employer that you are a great candidate.
Including personal information. Avoid including any personal information such as age, marital status, or religious beliefs.

Key takeaways for a Public Relations Manager resume

Highlight relevant experience in public relations, communications, and media relations
Demonstrate success in developing and executing PR strategies
Showcase your ability to build relationships with journalists and other influencers
Emphasize examples of media coverage or earned media you have secured
Describe your expertise in media briefing and press release writing
Highlight your knowledge in social media marketing and content creation
Include details on your research, analytics, and reporting skills
Mention awards or recognition you have earned for your PR successes
Demonstrate your ability to handle crisis communications

It's time to begin the job search. Make sure you put your best foot forward and land your next job with the help of Resumaker.ai.