Marketing manager CV: Job Description, Sample & Guide

Create a standout Marketing manager CV with our online platform. Browse professional templates for all levels and specialties. Land your dream role today!

Marketing manager CV Example
Average rating: 4.8 (49 votes)
Marketing manager CV Example

This Marketing Manager CV Example article provides a comprehensive overview of the essential elements to include in a successful marketing manager resume. It provides detailed guidance on how to highlight your skills, qualifications, and experience in a way that will capture the attention of hiring managers. It also includes a sample resume and tips on the most effective way to format your CV.

We will cover:

  • How to write a CV, no matter your industry or job title.
  • What to put on a CV to stand out.
  • The top skills employers from every industry want to see.
  • How to build a CV fast with our professional CV Builder.
  • What a CV template is, and why you should use it.
Moreover, we'll offer expert advice on crafting CVs and share professional examples to ignite your inspiration.

What does a Marketing manager do?

A Marketing Manager is responsible for creating, implementing, and managing marketing campaigns that promote a company’s brand, products, or services. They create strategies and tactics to drive customer acquisition, retention, and conversion. They also work closely with other departments, like product development and sales, to ensure they are meeting customer needs and helping to achieve business goals. They may also manage advertising, public relations, and events to boost brand awareness.

What are some responsibilities of a Marketing manager?

  • Developing and implementing effective marketing strategies and campaigns
  • Analyzing and researching market trends, consumer behaviors, and competitive landscape
  • Managing and overseeing marketing department budgets
  • Developing pricing strategies and setting goals for sales volumes
  • Overseeing and coordinating the production of all promotional materials, such as print, digital, and broadcast media
  • Designing and executing surveys and focus groups to identify customer needs
  • Directing and overseeing marketing teams
  • Identifying and monitoring key performance indicators
  • Organizing and attending marketing events
  • Maintaining relationships with media vendors and other industry-related organizations

Sample Marketing manager CV for Inspiration

Personal Details:

  • Name: John Doe
  • Address: 123 Main Street, Anytown, Anystate 12345
  • Phone: (123) 456-7890
  • Email:

John Doe is an experienced Marketing Manager with more than 10 years of experience in advertising, branding and digital marketing. He possesses a strong understanding of the latest marketing trends and techniques, and is able to develop and execute effective marketing strategies to drive business growth. He is also well-versed in web analytics, search engine optimization, and content marketing.

Work Experience:

  • Marketing Manager, ABC Company
    ● Developed and executed effective marketing campaigns to increase brand awareness and sales revenue.
    ● Implemented SEO techniques to improve search engine rankings.
    ● Managed the production of marketing materials, including print, video, and web content.
    ● Analyzed customer data and created targeted campaigns to reach new audiences.
  • Marketing Assistant, XYZ Company
    ● Assisted in the creation of promotional materials and campaigns.
    ● Conducted market research and gathered customer insights.
    ● Managed the company’s social media accounts and developed strategies to increase engagement.


  • Bachelor of Science in Business Administration, Anytown University


  • Advertising and Branding
  • Digital Marketing
  • Web Analytics
  • Search Engine Optimization
  • Content Marketing


  • Google Analytics Certification
  • Google AdWords Certification

English (Fluent), Spanish (Conversational)

CV tips for Marketing manager

Crafting an impeccable CV that kickstarts your career is a challenging endeavor. While adhering to fundamental writing principles is beneficial, seeking guidance customized for your unique job pursuit is equally prudent. As a newcomer to the professional realm, you require Marketing manager CV pointers.
We've curated top-notch advice from experienced Marketing manager individuals. Explore their insights to streamline your writing journey and enhance the likelihood of fashioning a CV that captivates potential employers' attention.

  • Highlight any experience you may have in digital marketing, such as SEO and social media.
  • Include any awards or recognition you have received in the marketing field.
  • Demonstrate the results you have achieved in your current or previous position.
  • Showcase your ability to develop successful marketing strategies.
  • Include any industry-specific certifications you have obtained.

Marketing manager CV Summary Examples

The use of a marketing manager CV summary or CV objective can be beneficial to an applicant seeking a position in marketing management. A summary or objective can serve to highlight the applicant’s qualifications, skills, and experiences that make them an ideal candidate for the job. It can also be used as an opportunity to elaborate on the applicant’s accomplishments and strengths, giving the hiring manager a better insight into why they should be considered for the position. Ultimately, a CV summary or objective helps to give the applicant an edge over other candidates, as it can show that they are well-prepared and knowledgeable about the field of marketing.

For Example:

  • Highly experienced Marketing Manager with 10+ years in the industry. Expertise in market research, strategic planning, and promotional activities.
  • Accomplished marketing executive with a proven track record of delivering creative campaigns and building successful brand awareness.
  • Dynamic marketing professional with extensive experience in developing, launching, and evaluating campaigns. Skilled in analytics and data-driven decisions.
  • Highly organized marketing manager with experience in customer segmentation, pricing strategies, and digital campaigns. Passionate about creating effective campaigns.
  • Results-oriented marketing leader with a successful track record of launching campaigns that exceed goals. Skilled in developing brand strategy and driving sales.

Build a Strong Experience Section for Your Marketing manager CV

A strong experience section for a marketing manager CV is important for several reasons. First, it shows employers that you have the skills and knowledge to successfully manage a marketing team. It also demonstrates your ability to take on challenging projects, successfully develop strategies, and work collaboratively with colleagues. A strong experience section also helps employers quickly assess your qualifications and experience for the job. Finally, it provides a snapshot of your professional development and accomplishments, helping to make your CV stand out from the competition.

For Example:

  • Managed a team of 4 marketing professionals to design and implement effective marketing campaigns.
  • Developed and launched a successful digital marketing strategy, increasing sales by 25%.
  • Organised promotional events and trade shows to strengthen brand awareness and build customer relationships.
  • Developed and implemented a CRM strategy to increase customer retention and loyalty.
  • Managed the marketing budget and identified cost-saving opportunities to optimize resources.
  • Conducted market research and analysed data to identify opportunities for business growth.
  • Coordinated with external vendors and contractors to ensure project deadlines were met.
  • Created and supervised the design and production of marketing materials.
  • Implemented an SEO strategy to improve organic website traffic.
  • Established and maintained relationships with media outlets to raise brand awareness.

Marketing manager CV education example

A Marketing Manager should have a minimum of a bachelor's degree in marketing, business, communications, or a related field. They should also have experience in marketing, sales, and customer service. They should also have strong organizational and communication skills, as well as an understanding of the customer's needs and wants. They should also be proficient in the use of technology, such as Microsoft Office Suite, Adobe Creative Suite, and web-based marketing tools. Knowledge of HTML and other coding languages may also be beneficial.

Here is an example of an experience listing suitable for a Marketing manager CV:

  • MBA, Marketing, University of Cambridge (2014 - 2016)
  • BA, Business Studies, University of Oxford (2010 - 2014)
  • Diploma in Digital Marketing, Harvard University (2016 - 2017)

Marketing manager Skills for a CV

Adding skills to a marketing manager CV is important because it allows potential employers to quickly assess your qualifications and abilities. It also allows them to identify what specific knowledge and expertise you can bring to the position. Examples of skills that should be included in a marketing manager CV are: project management, customer relationship management, market research, social media marketing, SEO, content creation, email marketing, copywriting, and analytics. By including these skills, employers will be able to determine if you are the right fit for the role.

Soft Skills:

  1. Communication
  2. Leadership
  3. Teamwork
  4. Creativity
  5. Strategic Thinking
  6. Networking
  7. Organizational
  8. Problem Solving
  9. Time Management
  10. Analytical Skills
Hard Skills:
  1. Social Media
  2. Advertising
  3. Public Relations
  4. Digital Marketing
  5. Content Creation
  6. Analytics
  7. Campaign Management
  8. Lead Generation
  9. Brand Management
  10. Project Management

Common Mistakes to Avoid When Writing a Marketing manager CV

In today's competitive job market, an average of 180 applications floods employers' inboxes for each vacant position. To streamline this influx of CVs, companies frequently employ automated applicant tracking systems that weed out less qualified candidates. If your CV manages to surpass these digital gatekeepers, it must still captivate the attention of the recruiter or hiring manager. Given the sheer volume of applications, a mere 5 seconds is typically allocated to each CV before a decision is reached. With this in mind, it's crucial to eliminate any extraneous information that might relegate your application to the discard pile. To ensure your CV shines, consult the list below for elements to avoid including in your job application.

  • Skipping the cover letter: A well-crafted cover letter is an opportunity to showcase your suitability for the role and express your enthusiasm for it.
  • Excessive jargon: CVs laden with technical terms can alienate hiring managers who lack specialized knowledge.
  • Neglecting vital details: Incorporate your contact information, education, work history, and pertinent skills and experiences.
  • Relying on generic templates: Tailoring your CV to the specific job exhibits your commitment to the position and company.
  • Errors in spelling and grammar: Proofreading is essential to eliminate typos, spelling errors, and grammatical blunders.
  • Overemphasizing duties: Highlight accomplishments to underline your candidacy's value.
  • Sharing personal information: Steer clear of revealing personal details like age, marital status, or religious affiliations.

Key takeaways for a Marketing manager CV

  • Highlight leadership and communication skills
  • Demonstrate an ability to measure and analyze marketing performance
  • Showcase knowledge of digital marketing tools and strategies
  • Highlight achievements in marketing campaigns
  • Display an understanding of budgeting and financial management
  • Provide evidence of creativity and problem-solving abilities
  • Showcase understanding of customer segmentation and targeting
  • Demonstrate knowledge of SEO best practices
  • Display knowledge of industry trends and developments

Embark on your job search journey with confidence. Secure your next position by presenting your best self, all with the assistance of
Ready to use templates that will help your CV stand out to recruiters
Try Resumaker's professional CV builder now. Start for free!