Media Planner CV: Job Description, Sample & Guide

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Media Planner CV Example
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Media Planner CV Example

This Media Planner CV Example is a helpful guide to creating an effective CV that will help you stand out from the competition. This CV Example outlines important points to consider when writing a CV, such as the structure, format, and content. You will also find tips on how to make your CV engaging and memorable. With this guide, you can create an effective and impressive Media Planner CV that will help you get noticed.

We will cover:

  • How to write a CV, no matter your industry or job title.
  • What to put on a CV to stand out.
  • The top skills employers from every industry want to see.
  • How to build a CV fast with our professional CV Builder.
  • What a CV template is, and why you should use it.
Moreover, we'll offer expert advice on crafting CVs and share professional examples to ignite your inspiration.

What does a Media Planner do?

A Media Planner is responsible for developing, executing, and managing effective media strategies for clients. This includes researching and analyzing target audiences, selecting appropriate media channels, creating media schedules, managing budgets, and evaluating the effectiveness of campaigns. Media Planners also work closely with creative teams to ensure campaigns are executed effectively.

What are some responsibilities of a Media Planner?

  • Develop an overall media plan and strategy to reach target audiences
  • Analyze and interpret data, market conditions, and consumer trends
  • Monitor the effectiveness of media campaigns
  • Research and identify the best media outlets for campaigns
  • Negotiate with media vendors to secure favorable rates
  • Stay up-to-date with industry trends and changes
  • Manage and track media budgets
  • Prepare reports and presentations to communicate results

Sample Media Planner CV for Inspiration

Name: Jane Smith

Address: 123 Main Street, Anytown, ST 12345

Phone: +1 (555) 123-4567


Jane Smith is an experienced Media Planner with a background in digital media, advertising, and marketing. She has a proven record of success in the field and enjoys working on complex projects that require creative problem solving. Her knowledge of digital media trends and technologies makes her an invaluable asset to any media planning team.

Work Experience:

  • Digital Media Planner, ABC Advertising, Anytown, ST (2019 - Present)
    • Developed and implemented successful media plans for digital campaigns, resulting in increased ROI for clients.
    • Conducted market research and analysis to identify the best media channels for clients.
    • Monitored campaigns to ensure they were delivering the desired results.
    • Consistently met and exceeded campaign objectives and deadlines.
  • Media Planner, XYZ Agency, Anytown, ST (2017 - 2019)
    • Developed digital media plans that included a mix of paid, owned, and earned media.
    • Managed budgets and negotiated with media vendors to get the best rates.
    • Created detailed reports on campaign performance and presented them to clients.


  • Bachelor of Arts in Advertising, Anytown University (2014 - 2017)


  • Digital media planning and buying
  • Campaign management
  • Market research and analysis
  • Data-driven decision making
  • Budget management


  • Google Ads Certified
  • Facebook Blueprint Certified

Languages: English, Spanish

CV tips for Media Planner

Crafting an impeccable CV that kickstarts your career is a challenging endeavor. While adhering to fundamental writing principles is beneficial, seeking guidance customized for your unique job pursuit is equally prudent. As a newcomer to the professional realm, you require Media Planner CV pointers.
We've curated top-notch advice from experienced Media Planner individuals. Explore their insights to streamline your writing journey and enhance the likelihood of fashioning a CV that captivates potential employers' attention.

  • Highlight your knowledge of the different types of media channels and platforms.
  • Demonstrate your ability to manage complex campaigns and ensure that they are delivered on time and within budget.
  • Showcase your experience creating comprehensive media plans that meet the goals and objectives of the business.
  • Detail your experience with data analysis and how you have used it to optimize media plans.
  • Include examples of your work that demonstrate your ability to develop creative and effective media plans.

Media Planner CV Summary Examples

A Media Planner CV Summary or CV Objective is an important tool for presenting yourself to potential employers. It serves as a brief, yet comprehensive, overview of your work experience, skills, and qualifications for the position at hand. It should highlight your most relevant qualifications and demonstrate your ability to perform the job effectively. A well-crafted Media Planner CV Summary or CV Objective can make a positive impression on employers, help you stand out from other applicants, and increase your chances of getting the job.

For Example:

  • Detail-oriented media planner with 5+ years of experience in media buying, budget management, and campaign planning.
  • Adept in analyzing market trends and strategizing effective campaigns to increase brand awareness.
  • Highly skilled in leveraging digital marketing and advertising channels to maximize ROI.
  • Able to build relationships with media partners and clients, and develop comprehensive media plans.
  • Strong communicator with excellent organizational and analytical skills.

Build a Strong Experience Section for Your Media Planner CV

Building a strong experience section for a media planner CV is important because it provides employers with a comprehensive overview of your knowledge and expertise in the field. It allows them to see what you have accomplished and what you can bring to the company. It also gives them a better understanding of your skills and abilities. A well-crafted experience section can help employers decide if you are the right fit for the role.

For Example:

  • Successfully coordinated and managed the development of comprehensive media plans to meet client objectives.
  • Developed and presented innovative media plans to clients.
  • Provided strategic media recommendations to clients and colleagues.
  • Researched and analyzed current media trends to identify appropriate media opportunities.
  • Conducted detailed competitive analysis to inform media strategies.
  • Developed comprehensive media budgets to ensure the best value for clients.
  • Monitored and tracked client media campaigns to ensure delivery against objectives.
  • Negotiated with media vendors to secure the best pricing and placement for clients.
  • Gained a detailed understanding of clients’ target audience and goals.
  • Maximized campaign performance through effective media planning and buying.

Media Planner CV education example

A Media Planner typically needs a bachelor's degree in marketing, advertising, or a related field. They should be knowledgeable of various media platforms, such as television, radio, print, and digital. They should also have excellent communication, organizational, and analytical skills. Familiarity with data analysis software and media-buying tools can also be beneficial.

Here is an example of an experience listing suitable for a Media Planner CV:

  • Bachelor of Science in Mass Communication, University of Central Florida, Orlando, FL (2009-2013)
  • Certified in Digital Media Planning and Buying, Digital Marketing Institute, Online (2020)
  • Advanced Diploma in Digital Media, American Marketing Association, Chicago, IL (2014-2016)

Media Planner Skills for a CV

Adding skills to a Media Planner CV is important because it helps to highlight the individual's unique strengths and abilities. It also helps potential employers to quickly assess whether or not the candidate is qualified for the position. Specific examples of skills such as experience with various media platforms, knowledge of industry trends, and familiarity with analytics tools can be used to demonstrate a candidate's expertise in the field.

Soft Skills:

  1. Communication
  2. Creativity
  3. Organization
  4. Teamwork
  5. Problem Solving
  6. Time Management
  7. Leadership
  8. Analytical Thinking
  9. Flexibility
  10. Research Skills
Hard Skills:
  1. Media Buying
  2. Marketing Strategy
  3. Advertising Analysis
  4. Client Relations
  5. Data Analysis
  6. Budget Management
  7. Research Skills
  8. Campaign Planning
  9. Social Media
  10. Project Management

Common Mistakes to Avoid When Writing a Media Planner CV

In today's competitive job market, an average of 180 applications floods employers' inboxes for each vacant position. To streamline this influx of CVs, companies frequently employ automated applicant tracking systems that weed out less qualified candidates. If your CV manages to surpass these digital gatekeepers, it must still captivate the attention of the recruiter or hiring manager. Given the sheer volume of applications, a mere 5 seconds is typically allocated to each CV before a decision is reached. With this in mind, it's crucial to eliminate any extraneous information that might relegate your application to the discard pile. To ensure your CV shines, consult the list below for elements to avoid including in your job application.

  • Skipping the cover letter: A well-crafted cover letter is an opportunity to showcase your suitability for the role and express your enthusiasm for it.
  • Excessive jargon: CVs laden with technical terms can alienate hiring managers who lack specialized knowledge.
  • Neglecting vital details: Incorporate your contact information, education, work history, and pertinent skills and experiences.
  • Relying on generic templates: Tailoring your CV to the specific job exhibits your commitment to the position and company.
  • Errors in spelling and grammar: Proofreading is essential to eliminate typos, spelling errors, and grammatical blunders.
  • Overemphasizing duties: Highlight accomplishments to underline your candidacy's value.
  • Sharing personal information: Steer clear of revealing personal details like age, marital status, or religious affiliations.

Key takeaways for a Media Planner CV

  • Highlight relevant experience, skills, and accomplishments
  • Include details of any awards or recognition you have received
  • Describe your knowledge of the media landscape and how you have used it to develop successful campaigns
  • Provide examples of how you have managed budgets and met deadlines
  • Explain how you have used data and analytics to measure the success of campaigns and optimize performance
  • Detail the communication and collaboration skills you have developed in working with clients and colleagues

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