Digital Marketing Strategist CV Example for 2024 (Skills & Templates)

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Digital Marketing Strategist CV Example
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Digital Marketing Strategist CV Example

Welcome to our Digital Marketing Strategist CV Example article. Here, you will find a comprehensive guide to writing a digital marketing strategist CV, including tips and advice on what to include. Our example CV can be used as a template to help you create a professional document that will give you an edge in the job market. With this article, you will be able to create a CV that stands out from the competition and puts you in a great position to land the job you want.

We will cover:

  • How to write a CV, no matter your industry or job title.
  • What to put on a CV to stand out.
  • The top skills employers from every industry want to see.
  • How to build a CV fast with our professional CV Builder.
  • What a CV template is, and why you should use it.
Moreover, we'll offer expert advice on crafting CVs and share professional examples to ignite your inspiration.

What does a Digital Marketing Strategist do?

A Digital Marketing Strategist is responsible for developing and implementing a comprehensive digital marketing strategy. This includes creating content, optimizing websites, and running campaigns to generate leads and sales. The aim of a digital marketing strategist is to increase a brand’s visibility online, build relationships with customers, and increase profitability. The strategist will analyze data to identify trends and opportunities, develop strategies to increase traffic, and track the success of campaigns. They will also be responsible for developing and managing budgets and working with other departments to ensure alignment with overall business objectives.

What are some responsibilities of a Digital Marketing Strategist?

  • Developing specific digital marketing strategies to meet business objectives.
  • Analyzing data to identify trends and opportunities.
  • Developing marketing campaigns and implementing tactics.
  • Creating and managing digital content.
  • Managing budgets and campaigns across various platforms.
  • Utilizing analytics tools to track the success of campaigns.
  • Performing competitor research to stay ahead of the competition.
  • Optimizing campaigns for maximum efficiency and ROI.
  • Staying up-to-date with the latest digital marketing trends and technologies.
  • Collaborating with other departments to ensure effective execution of campaigns.

Sample Digital Marketing Strategist CV for Inspiration

Name: John Smith

Age: 35

Location: London, UK

John Smith is an experienced digital marketing strategist with more than 10 years of experience in creating, executing, and measuring successful campaigns for a wide range of clients. He has extensive knowledge of SEO, PPC, social media marketing, email marketing, web analytics, and other digital marketing techniques. He is committed to driving meaningful results for his clients through thoughtful strategy and creative problem solving.


  • XYZ Digital – Digital Marketing Strategist, 2018 – Present
    • Developing and executing digital marketing strategies for clients in multiple industries, including B2B and B2C.
    • Managing SEO, PPC, and social media campaigns to drive brand awareness and lead generation.
    • Conducting market research to inform strategies and campaigns.
    • Analyzing data to track and optimize performance.
  • ABC Agency – Digital Marketing Manager, 2015 – 2018
    • Developed and implemented digital marketing strategies for a variety of clients.
    • Managed SEO, PPC, and social media campaigns to drive brand awareness and lead generation.
    • Created and maintained detailed reports for clients on a regular basis.


  • University of London – Bachelor of Science in Digital Marketing, 2012


  • SEO
  • PPC
  • Social Media Marketing
  • Email Marketing
  • Web Analytics


  • Google Ads Certified Professional
  • Google Analytics Certified Professional

Languages: English (Native), Spanish (Conversational)

CV tips for Digital Marketing Strategist

Crafting an impeccable CV that kickstarts your career is a challenging endeavor. While adhering to fundamental writing principles is beneficial, seeking guidance customized for your unique job pursuit is equally prudent. As a newcomer to the professional realm, you require Digital Marketing Strategist CV pointers.
We've curated top-notch advice from experienced Digital Marketing Strategist individuals. Explore their insights to streamline your writing journey and enhance the likelihood of fashioning a CV that captivates potential employers' attention.

  • Demonstrate an in-depth understanding of digital marketing tools and how to use them effectively.
  • Highlight your experience with website design, SEO, content writing, and other digital marketing strategies.
  • Provide examples of successful campaigns you have managed and the results achieved.
  • Mention any awards or certifications that you have received for your digital marketing work.
  • Showcase your ability to analyze data and make strategic decisions based on the results.

Digital Marketing Strategist CV Summary Examples

A Digital Marketing Strategist CV Summary or CV Objective is used to present a candidate’s experience, skills, and qualifications in a concise and concise format. This summary or objective should highlight the candidate’s experience and qualifications in digital marketing, including any specialties, as well as their understanding of the industry. This is an important tool for potential employers to quickly assess the candidate’s capabilities and assess whether they are the right fit for the job.

For Example:

  • Experienced Digital Marketing Strategist with 5+ years in the field. In-depth knowledge of SEO, content marketing, email marketing, PPC and social media platforms. Skilled in driving sales and improving website engagement.
  • Highly organized Digital Marketing Specialist with a track record of successful campaigns. Skilled in SEO, content writing, market research, and analytics. Proven ability to maximize ROI and increase website traffic.
  • Dynamic Digital Marketing Strategist with a passion for data-driven initiatives and customer engagement. Expertise in SEO, SEM, and website optimization. Adept at developing and executing marketing plans.
  • Successful Digital Marketing Strategist with a history of increasing website traffic and generating leads. Skilled in SEO, website design, and content marketing. Experienced in designing effective campaigns.
  • Innovative Digital Marketing Strategist with 5+ years of experience in driving sales and improving website engagement. Skilled in SEO, PPC, content marketing, email marketing, and social media platforms. Proven ability to generate leads.

Build a Strong Experience Section for Your Digital Marketing Strategist CV

A strong experience section on a digital marketing strategist CV is important for highlighting your skills, knowledge, and accomplishments. It will help employers understand how you’ve applied your digital marketing strategies in the past and how you can use them to help their company in the future. This section should also reflect your ability to think strategically and creatively, as well as your understanding of the latest techniques and technologies in the field. Finally, a strong experience section can demonstrate to employers that you have the experience and enthusiasm necessary to be a successful digital marketing strategist.

For Example:

  • Developed and implemented successful digital marketing campaigns for local and international clients.
  • Created innovative online marketing strategies to boost website traffic and customer engagement.
  • Developed and monitored KPI's to track performance and success of digital campaigns.
  • Managed and optimized paid advertising campaigns across multiple channels including Facebook, Google, LinkedIn, and Twitter.
  • Developed and tested different types of website content to maximize conversion rates.
  • Analyzed customer data to gain insights into customer behaviors and preferences.
  • Developed and managed social media campaigns to increase brand awareness and customer engagement.
  • Provided strategic guidance to clients on best practices for digital marketing campaigns.
  • Collaborated with various teams, including design, IT, and product development, to ensure successful marketing campaigns.
  • Oversaw the successful execution of digital marketing projects from start to finish.

Digital Marketing Strategist CV education example

A Digital Marketing Strategist should have a degree in marketing, communications, or business. They should also have experience and knowledge of website development, content marketing, search engine optimization, social media management, and analytics. In addition, a Digital Marketing Strategist should have a working knowledge of data analysis, CRM systems, and email marketing.

Here is an example of an experience listing suitable for a Digital Marketing Strategist CV:

  • Bachelor of Arts in Digital Marketing, University of California (2015)
  • Master of Science in Digital Strategy, University of Oxford (2017)
  • Certificate in Social Media and Digital Marketing, New York University (2020)

Digital Marketing Strategist Skills for a CV

It is important to add relevant skills to a Digital Marketing Strategist CV in order to demonstrate to potential employers the abilities and qualifications needed to be successful in the role. Skills can include analytical and technical abilities, such as being adept with analytics tools, search engine optimization, and social media marketing; as well as creative abilities, such as being able to develop effective and engaging content. Additionally, it is important to include any relevant certifications or training in the field, as this can demonstrate a commitment to the profession and further prove the applicant's qualifications.

Soft Skills:

  1. Leadership
  2. Collaboration
  3. Creativity
  4. Analytical
  5. Organizational
  6. Communication
  7. Adaptability
  8. Research
  9. Strategy
  10. Time Management
Hard Skills:
  1. Adobe Photoshop
  2. Google Ads
  3. SEO Optimization
  4. Marketing Analytics
  5. Social Media
  6. Content Writing
  7. Adobe Illustrator
  8. Email Marketing
  9. Graphic Design
  10. Video Editing

Common Mistakes to Avoid When Writing a Digital Marketing Strategist CV

In today's competitive job market, an average of 180 applications floods employers' inboxes for each vacant position. To streamline this influx of CVs, companies frequently employ automated applicant tracking systems that weed out less qualified candidates. If your CV manages to surpass these digital gatekeepers, it must still captivate the attention of the recruiter or hiring manager. Given the sheer volume of applications, a mere 5 seconds is typically allocated to each CV before a decision is reached. With this in mind, it's crucial to eliminate any extraneous information that might relegate your application to the discard pile. To ensure your CV shines, consult the list below for elements to avoid including in your job application.

  • Skipping the cover letter: A well-crafted cover letter is an opportunity to showcase your suitability for the role and express your enthusiasm for it.
  • Excessive jargon: CVs laden with technical terms can alienate hiring managers who lack specialized knowledge.
  • Neglecting vital details: Incorporate your contact information, education, work history, and pertinent skills and experiences.
  • Relying on generic templates: Tailoring your CV to the specific job exhibits your commitment to the position and company.
  • Errors in spelling and grammar: Proofreading is essential to eliminate typos, spelling errors, and grammatical blunders.
  • Overemphasizing duties: Highlight accomplishments to underline your candidacy's value.
  • Sharing personal information: Steer clear of revealing personal details like age, marital status, or religious affiliations.

Key takeaways for a Digital Marketing Strategist CV

  • Highlight digital marketing experience, emphasizing success stories
  • Include details about the tactics and channels used in past campaigns
  • Demonstrate knowledge of SEO, SEM, and other online marketing techniques
  • Identify areas of expertise, such as analytics, content creation, or social media
  • Highlight soft skills, such as communication, problem-solving, and leadership
  • Include knowledge of relevant software and platforms
  • Mention certifications or awards received

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