Media Planner Resume: Job Description, Sample & Guide

As a media planner, you play a crucial role in the advertising and marketing industry by organizing and implementing strategic media plans for clients. To land your next job in this field, it's important to have a resume that highlights your experience, skills, and accomplishments. Our media planner resume example will give you the guidance and inspiration you need to create a standout resume that impresses potential employers.

We will cover:

How to write a resume, no matter your industry or job title.
What to put on a resume to stand out.
The top skills employers from every industry want to see.
How to build a resume fast with our professional Resume Builder.
Why you should use a resume template

Plus, we will provide expert resume writing tips and professional examples to inspire you.

What does a Media Planner do?

Collect and analyze data to identify target audiences for advertising campaigns.
Research and recommend the best media channels (TV, radio, print, online, etc.) for reaching the target audience.
Create media plans that outline the placement and timing of advertisements to maximize their effectiveness.
Negotiate with media outlets to secure advertising space or time at the best possible rates.
Monitor the performance of advertising campaigns and make adjustments as needed to improve results.

We’re about to begin, but first, here are some other Media Planner related resume examples:

What are some responsibilities of a Media Planner?

Research and analyze market trends, consumer behavior, and audience demographics
Create media plans based on client objectives, target audience, and budget
Negotiate and purchase advertising space across various media channels
Collaborate with creative teams to develop effective messaging and campaigns
Monitor and optimize media plans to ensure maximum reach and effectiveness
Provide regular reports and analysis of campaign performance
Stay updated on industry developments and new media opportunities

Sample Media Planner Resume for Inspiration

Personal Details:

Name: John Smith
Email: johnsmith@email.com
Phone: 123-456-7890
Address: 123 Main Street, City, State, Zip

Summary:

John Smith is a highly motivated and detail-oriented Media Planner with over 5 years of experience in developing and implementing effective media strategies. He possesses a strong understanding of consumer behavior and market trends, allowing him to optimize media plans for maximum impact and ROI. He is adept at utilizing media research tools and data analytics to drive successful campaign outcomes.

Work Experience:

Media Planner
Company XYZ, City, State
May 2017 - Present

Developed comprehensive media plans for clients across various industries, including digital, print, broadcast, and out-of-home channels.
Collaborated with cross-functional teams to ensure seamless implementation and execution of media strategies.
Analyzed campaign performance data to optimize media plans and drive continuous improvement.
Managed media budgets and negotiated with media vendors to achieve cost-efficiencies.

Education:

Bachelor of Arts in Marketing
University of ABC, City, State
Graduated: May 2017

Skills:

Proficient in media planning and buying software (e.g. Nielsen, comScore, Google AdWords).
Strong analytical and problem-solving abilities.
Excellent communication and interpersonal skills.
Ability to prioritize and manage multiple tasks under tight deadlines.

Certifications:

Certified Media Planner (CMP) - American Advertising Federation (AAF)
Google Analytics Individual Qualification (GAIQ)

Languages:

English (Fluent)
Spanish (Conversational)

Resume tips for Media Planner

Creating a perfect, career-launching resume is no easy task. Following general writing rules can help, but it is also smart to get advice tailored to your specific job search. When you’re new to the employment world, you need Media Planner resume tips.
We collected the best tips from seasoned Media Planner - Check out their advice to not only make your writing process easier but also increase your chances of creating a resume that piques the interest of prospective employers.

Highlight your experience in media planning and buying
Showcase your knowledge of media platforms and industry trends
Demonstrate your ability to develop strategic media plans for various campaigns
Include any specific results or accomplishments related to media planning projects
Emphasize your strong analytical and problem-solving skills

Media Planner Resume Summary Examples

A Media Planner Resume Summary or Resume Objective is important because it provides a brief overview of your skills and experience as a media planner. It allows you to highlight your key achievements and expertise in the field, making it easier for hiring managers to quickly understand your qualifications. By including a well-crafted summary or objective, you can grab the attention of potential employers and increase your chances of landing an interview.

For Example:

Developed media plans for various clients including TV, radio, print, and digital advertising
Utilized market research and data analysis to optimize media buying and placement
Negotiated media rates and contracts with vendors to ensure cost-effective campaigns
Managed media budgets and tracked performance to ensure ROI for clients
Collaborated with creative and account teams to integrate media strategies with overall marketing objectives

Build a Strong Experience Section for Your Media Planner Resume

Building a strong experience section for a media planner resume is crucial because it demonstrates your industry knowledge, skills, and accomplishments. Employers want to see your hands-on experience in developing and executing successful media campaigns, analyzing market data, and negotiating with vendors. A comprehensive experience section will showcase your expertise and convince employers that you are the right candidate for the job.

For Example:

Media Planner resume education example

A Media Planner typically needs a bachelor’s degree in advertising, marketing, communications, or a related field. Some employers may prefer candidates with a master’s degree or relevant certifications. It is also important for Media Planners to stay updated on industry trends and new technologies, so continuing education and professional development courses can be beneficial. Strong analytical, communication, and problem-solving skills are also important for Media Planners.

Here is an example of an experience listing suitable for a Media Planner resume:

Bachelor of Arts in Marketing, ABC University, City, State, Graduated 2014
Certified Media Planner, Institute of Media Planning, City, State, Completed 2015
Master of Business Administration, XYZ University, City, State, Expected Graduation 2022

Media Planner Skills for a Resume

It is important to add skills for Media Planner Resume because it demonstrates proficiency in key areas such as strategic planning, media buying, research and analysis, and client communication. These skills show potential employers that the candidate has the necessary knowledge and abilities to effectively plan and execute media campaigns, ultimately contributing to the success of the company's marketing efforts.

Soft Skills:

Creativity
Organization
Adaptability
Problem-solving
Time management
Attention to detail
Communication
Critical thinking
Negotiation skills
Collaboration

Hard Skills:

Media buying
Data analysis
Market research
Budget management
Media planning software
Competitive analysis
Media optimization
Ad trafficking
Client communication
Project management

Common Mistakes to Avoid When Writing a Media Planner Resume

In this competitive job market, employers receive an average of 180 applications for each open position. To process these resumes, companies often rely on automated applicant tracking systems, which can sift through resumes and eliminate the least qualified applicants. If your resume is among the few that make it past these bots, it must still impress the recruiter or hiring manager. With so many applications coming in, recruiters typically give each resume only 5 seconds of their attention before deciding whether to discard it. Considering this, it's best to avoid including any distracting information on your application that could cause it to be thrown away. To help make sure your resume stands out, review the list below of what you should not include on your job application.

Not including a cover letter. A cover letter is a great way to explain why you are the best candidate for the job and why you want the position.
Using too much jargon. Hiring managers do not want to read a resume full of technical terms that they do not understand.
Omitting important details. Make sure to include your contact information, educational background, job history, and any relevant skills and experiences.
Using a generic template. Take the time to customize your resume to the job you are applying for. This will show the employer that you are serious about the position.
Spelling and grammar errors. Always double-check your resume for typos, spelling mistakes, and grammar errors.
Focusing too much on duties. Make sure to include accomplishments and successes to show the employer that you are a great candidate.
Including personal information. Avoid including any personal information such as age, marital status, or religious beliefs.

Key takeaways for a Media Planner resume

Successful experience developing media plans and strategies
Strong understanding of media buying and negotiation
Advanced knowledge of media research and analysis tools
Demonstrated ability to work closely with clients and internal teams
Proven track record of optimizing media campaigns for maximum results
Proficient in using media planning software and tools

It's time to begin the job search. Make sure you put your best foot forward and land your next job with the help of Resumaker.ai.